In May 2023, two local Washingtonian bartenders joined forces to launch DC’s first AAPI Cocktail Week, a five-day celebration inviting both locals and visitors to explore various bars and enjoy special cocktails crafted exclusively for the occasion. The event lineup includes special occasions connecting cocktail enthusiasts with spirits makers and business owners, all while supporting and strengthening our local communities.

The mission of AAPI Cocktail Week is to spotlight the significant role of AAPI bartenders in the US hospitality industry. Did you know that only 3.7% of bartenders in the US are AAPI? The goal is to showcase the influence of Asian spirits and ingredients in bars and restaurants while providing a platform for AAPI bartenders to display their talents and cultures.

To witness the initiative in action and stay informed about upcoming events, please visit visit aapicocktailweek.com.

AAPI Cocktail Week

Customized branding | Customized illustration | | Customized web design

A cartoon pink dragon holding a cocktail glass, with the text 'AAPI Cocktail Week' in bold black, pink, and gray letters.
Six colorful logo designs for AAPI Cocktail Week, each featuring a line drawing of a cocktail glass with a straw, and the text 'AAPI Cocktail Week' and 'Established 2023'. The logos are in magenta, green, yellow, black and white, blue and gray, and beige and pink color schemes.

For this inaugural event, we needed to develop a fun and iconic identity that would resonate across diverse communities—a brand that felt celebratory, artful, representative, high-quality, and timeless.

Enter the dragon fruit—bold, dynamic, unforgettable (emphasis on dragon). With a hand-drawn logomark and typography, paired with a contemporary and sharp typeface as well as vivid, complementary colors, this brand is as fun and enticing as one of the cocktails poured during the five-day, ground-breaking celebration.

Pattern of small black teardrop-shaped seeds scattered randomly on a white background.
Illustration of a dragon fruit plus a dragon equals a dragon fruit dragon, a hybrid creature with a dragon body and the fruit's head and tail, holding a cocktail glass.
Black tote bag featuring a pink cartoon dragon holding a glass of wine, with the text "AAPI Cocktail Week" underneath, set against a white background with scattered black seeds.
A beige background with three graphics: on the left, text that says 'AAPI Cocktail Week'; in the middle, a circular logo with a cocktail glass and text 'AAPI Cocktail Week Established 2023'; on the right, a cartoon dragon holding a cocktail glass.
A woman with brown hair wearing a black cap with a pink and white dragon ice cream character design, tilting the brim down to partially cover her face.
A woman wearing a black baseball cap that reads 'AAPI Cocktail Week', with a cocktail glass icon and 'Established 2023' text.
Collection of sticker and card designs for AAPI Cocktail Week, featuring a pink dragon mascot, a martini glass logo, and text with event details, on beige background.
Three smartphones displaying event, celebration, and community cocktail week promotional posters against a yellow background.
Group photo of five diverse people standing indoors with black slatted wall background, celebrating Cocktail Week, with a logo in the lower right corner and name tags.
A woman with dark hair in a bun, wearing a black dress and red earrings, smiling and holding a bottle of clear liquid at a bar or cocktail station.
A bartender pouring yellow liquid into a copper jigger at a bar setup with various bottles, fruits, and tools, with a large poster of a person in a beanie and sunglasses in the background.
A bartender with glasses, facial hair, wearing an orange beanie, black t-shirt with a small pink logo, and a silver chain, stands behind the bar with shelves of liquor bottles in the background. In the foreground, there are two cocktails and a blurred menu display with drink names.
Four people standing together in a restaurant or bar, holding drinks, smiling and posing for a photo. They are wearing name tags, and there is a logo for 'AAPI Cocktail Week' in the bottom right corner. The background shows a warm wooden interior with shelves and other patrons.

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