CCI HEALTH SERVICES

Custom brand identity | Custom web design

CCI Health Services is a 501c(3) non-profit organization that brings high-quality, affordable healthcare to every patient during all stages of life. In March 2020, the world took a turn with COVID-19, and CCI wanted to break into the market and position itself as a safe haven and the place to receive the best and most accessible healthcare services for all needs. CCI's motto is "leading with care," which is the core value of their services and something we aimed to translate visually.

Logo of CCA Health Services with stylized text and abstract design in blue, purple, teal, and lavender colors.
Color palette chart with five color circles labeled with CMYK, HEX codes, and color swatches, along with four Pantone color swatches and their details.

Trustworthy, personable, caring. These are the identified core values of CCI. We crafted a unique heart symbol to really hone in on the concept of "leading with love," something that is consistently demonstrated in CCI's health centers.

The heart symbol is composed of the letters "CCI" spelled within the heart itself. It serves as an expression of their motto, "CCI cares." Four colors radiate from the heart, each representing one of the four core services (medical, behavioral, dental, and supportive), and collectively symbolizing our comprehensive healthcare approach. We intentionally left the heart open as a reminder that their services are inclusive and open to everyone.

In selecting typefaces, we focused on accessibility and simplicity, details that are crucial to both staff and patients. CCI's goal is to reach everyone in the community, regardless of their background, origin, or challenges they may face. They are committed to breaking down barriers wherever they may be found, including communication.

A geometric logo design featuring overlapping curved shapes in dark blue, light blue, turquoise, and purple on white paper with grid lines.
Business cards for 'NCI Health Services' featuring a colorful logo and contact information, displayed on a flat surface.
Blue background with the words 'Community. Culture. Care.' in purple text. The logo of CCI Health Services and the hashtag #ChoseCCI are also on the image.
Group of five diverse people wearing white t-shirts with a colorful logo and face masks, engaged in discussion indoors, with abstract art in the background.
A waiting area with two blue armchairs, a small white table with a green potted plant, and a sign that says 'ACSI' with the words 'Health Services' underneath, on a white wall.
Smartphone displaying an Instagram post promoting a health services organization with a logo and messaging about community, culture, and care, surrounded by three cards with similar logos and phrases.
Person holding a tote bag with a colorful logo, standing against a pink and orange mural wall.
A billboard promoting community involvement with a group photo of diverse people wearing white t-shirts and masks, and a young man holding a sign '#ChooseCLT' with the message 'Choose Community' on the billboard.
A magazine titled 'Purpose' resting on a wooden surface, showing a group photo of diverse people outdoors under a tent, celebrating 50 years.
Trade show booth for ACCI Health Services displaying banners and a tablecloth promoting graduate medical education, with logos, text, and a banner featuring a smiling female healthcare professional.
Three people stand behind a table at a community health services booth under a canopy, smiling and waving rainbow flags. The table is covered with a blue tablecloth displaying 'ACCI' and 'Health Services.' There are various items on the table, with some people seated at other booths and attendees walking in the background in an outdoor setting.

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