Our brand work for Nita J’s Closet was deeply personal. This project began as a surprise from our client to her sister, and the final reveal brought tears of joy. From the start, the goal was to create a brand that felt clean and minimal, yet bubbly and fun, while honoring a deep pride in community, legacy, and Alpha Kappa Alpha sisterhood.

The challenge was balancing multiple identities in one cohesive system. Nita J’s Closet needed to feel chic and elevated, but still warm, approachable, and full of personality. We leaned into that contrast by blending feminine, minimal design with playful, expressive details. The color palette draws from AKA green and pink, softened into muted, earthy tones to strike the right balance between boldness and refinement.

Our solution was a bold, joyful brand identity rooted in storytelling. From custom typography to a hand-drawn caricature of Nita herself, every element was designed to feel personal and inviting. Quirky linear illustrations and geometric patterns were created to reflect connection and community, with variations that shift between clean and playful depending on the moment.

The result is a brand that feels fun, confident, and full of heart. Nita J’s Closet now has a visual identity that celebrates women of color, honors family legacy, and gives the business the tools to show up consistently across platforms while staying true to the vibrant spirit at its core.