Like most great start-ups, TaTi Nails first established their brand on Canva with a sophisticated black and gold palette, centered around the prominent letter "T’s" symbolizing Tai and Tien. When they approached us for a rebrand, their goal was to keep the elegance and luxury conveyed by this color scheme.

Our approach included a deep analysis of the nail and beauty industry, leading to a redesign of their logo suite that focused on enhancing the presentation of the letter "T’s". One was refined to embody a sleek and luxurious aesthetic, reflecting Tai's influence and the upscale nature of their services. The second "T" underwent a subtle serif redesign, introducing an organic and elegant swoop that captured Tien's aesthetic and the beauty component of their offerings.

Another detailed integrated to the rebrand was the addition of custom lotus flower illustrations and patterns across their branding. These illustrations were crafted in two distinct styles: one minimalist and clean, emphasizing simplicity and elegance, and the other more organic and hand-drawn, evoking natural beauty and artistic flair. Together, these illustrations not only complemented each other but also highlighted the dual facets inherent in TaTi Nail services.

In addition to retaining the gold foil concept from their original design, we expanded the color palette by incorporating a deep, dark green in place of black, alongside warm and earthy tones. This enriched palette allowed for dynamic color combinations that showcased the full spectrum of services provided by TaTi.

To further amplify their brand message, we developed succinct taglines that underscored TaTi's commitment to luxury and beauty, adding depth and character to their identity. The result was a cohesive visual identity that seamlessly blended their original charm with a refreshed narrative, solidifying TaTi's reputation as a leader in the luxury beauty industry.