Thrive Therapy & Wellness

Customized branding

Thrive Therapy & Wellness is a culturally grounded, trauma-informed mental health and wellness practice centering the needs of women of color. Rooted in community care and holistic healing, Thrive offers therapy alongside complementary wellness modalities such as movement, nutrition, and spiritual guidance. Founded by therapist and former social worker Amoya, the practice blends clinical expertise with lived experience to create an inclusive, affirming, and accessible space. With long-term goals to scale and build a replicable wellness hub model, Thrive is more than a therapy practice—it’s a space for restoration, empowerment, and collective healing.

A woman with her head tilted back, eyes closed, and wearing multiple earrings and a chain necklace, with the words 'Therapy Thrive Wellness' overlayed on the image.

Our rebrand for Thrive was all about flow. Amoya came to us with a powerful vision yet her brand didn’t fully reflect the depth, warmth, or growth potential that Thrive wanted to scale.

The challenge was to move beyond a clinical feel and build a brand that felt human, holistic, and expansive. Our solution? We designed a custom wordmark that brings the letters closer together to reflect community and care, with details like the “ri” symbolizing the return to self and the open “R” representing healing in motion. The typography is modern yet flowing, capturing Thrive’s ability to meet people wherever they are in their journey.

To support scalability, we created a full brand system: custom font pairings, a detailed icon suite, and branded healing auras that visualize the mind-body-spirit connection, and a unique “R” flow element that adds movement and energy to layouts.

This rebrand gave Amoya the tools to confidently tell Thrive’s story, show up consistently online, and build the foundation for a scalable wellness hub rooted in
care and community.

Logo for Thrive Therapy & Wellness with the words Thrive in large letters and therapy and wellness in smaller curved text around it.
Two labels, one dark green with white text and one purple with pink text, along with a small glowing circular device, are hanging from a beige ceiling. The green label reads 'Welcome to wellness. ri-set, ri-wire, ri-start, ri-focus.' The purple label says 'LOVE' in large pink letters.
A set of five colorful brochures, with the front brochure titled 'thrive' showing a woman with curly hair taking a selfie in front of a mirror, surrounded by plants.
Design with three variations of logos and words related to wellness: on the left, a vertical logo displaying 'THRIVE' with stylized 'V' and a period; in the center, the word 'thrive' with the words 'therapy' and 'wellness' in a circle around it; and on the right, a stylized 'R' with a period, all in dark green on a white background.
Digital collage of social media posts and app screens promoting therapy, wellness, and mindfulness topics, with emphasis on connectedness, movement, and mental health.
Person standing on cobblestone street, holding a tote bag with the word 'thrive' on it, wearing a cream sweater, white pants, and navy sneakers.
Color palette with six color swatches labeled Growing Mind, Thrive Glow, Rooted Earth, Energetic Flow, Rich Spirit, Emotional Bloom, and Bright Light, each showing color information including CMYK, RGB, and HEX values.
Person wearing black and white Vans sneakers and white socks with logo, sitting on a wooden stool or chair, near a gray planter, with part of their legs visible.
Three promotional images for Thrive Therapy & Wellness. The first shows a woman with curly hair facing away, the second features a smiling woman with braids sitting on the floor with plants in the background, and the third depicts three women practicing yoga in a sunlit room with the text 'You're more than a mind and a body.'
A silver laptop on a perforated metallic surface displaying a wellness website called Thrive, featuring images of people and text about therapy and wellness.
Colorful circular background with a pink center, orange, yellow, and green radiating outward, with white curved text saying "This is your one stop shop" around the circle.
A person's hands are placed on a colorful yoga mat with a gradient of green, yellow, and red hues, with the words 'wellness that flows with you. thrive' printed on it. The person is wearing dark nail polish and has a large ring on their finger.
Close-up of a woman smiling with eyes closed, wearing a black spaghetti strap top. Background features a blue wall with green wavy lines overlaying the left side. Text reads 'THE REV.' in the upper right corner.
Logo for Thrive Therapy & Wellness with pink and orange gradient background.
A digital infographic with icons and colorful squares. On the left, icons representing body, mind, spirit, growth, alignment, peace, balance, love, rest, harmony, monster, community, labeled accordingly. On the right, five gradient squares labeled 'Thrive Glow,' 'Thriving Mind*,' 'Body & Movement,' 'Spirit & Emotion,' and 'Mind & Glow.' Below, a curved, green arrow-shaped graphic says 'Healing Fit for a Whole Queen,' with stylized text 'Healing Flow' underneath.
Three photos of women smiling and interacting, with graphic green abstract shapes in the background.

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